The Home Service Expert Podcast Unlocking Sales Potential Through Financing with Justin Hatcher
Jan 12, 2026
In this conversation, Justin Hatcher, President of One& Fund and a 20-year veteran in home improvement and finance, shares insights into integrating financing into sales strategies. He highlights the importance of cultivating a positive business culture and effective marketing for contractors. Discussing consumer financing, Justin explains how using multiple lenders can significantly boost sales rates. He also provides valuable advice for young entrepreneurs, emphasizing the necessity of embracing failure as part of the journey.
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Run Daily KPIs And Scale Up Mindset
- Monitor KPIs daily, think bigger than your current size, and scale processes toward the future business you want.
- Run disciplined leadership check-ins to spot problems early and 'don't be long for wrong.'
PE Needs To Preserve Company Culture
- Private equity often underestimates the cultural glue that sustains home improvement businesses.
- Over-leveraging acquisitions forces short-term performance focus and can damage people-first cultures.
Weave Your Brand Into Local Communities
- Prioritize community presence and brand integration into local events before chasing complex digital channels.
- Combine community sponsorships with SEO and targeted digital to build sustained local demand.
