Marketing School - Digital Marketing and Online Marketing Tips AI Has Introduced Product Slop
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Jan 29, 2026 They unpack how rapid AI development creates low-quality product and marketing 'slop'. They describe an experiment where thousands of AI articles briefly ranked then vanished. They stress why human involvement and trust signals still matter for lasting visibility. They explore ChatGPT ads, Microsoft's AEO vs GEO ideas, X articles' distribution boost, and vibe coding as attention-first growth.
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AI Creates Slop Across Teams
- AI has introduced slop across product, marketing, and engineering as people build unnecessary stuff.
- Eric Siu notes most AI demos he sees won't make money or real impact.
AI Articles Ranked Then Disappeared
- Mike Congugn published 2,000 AI articles on new domains and saw indexing but the content vanished after three months.
- Neil contrasts this with six AI-assisted posts on their main blog that continued ranking and earning impressions.
Use E-E-A-T To Sustain Rankings
- Involve humans and demonstrate E-E-A-T to sustain AI-generated content rankings.
- Build authoritativeness, originality, and update content to keep search visibility.