In this episode of OFFBounds, host Paula Macaggi sits down with Dara Meath, Chief Technology Officer at Build-A-Bear Workshop, to explore how the iconic brand is embracing digital transformation while staying true to its heartwarming, in-store experience. Dara shares insights on Build-A-Bear’s seamless integration of technology across channels, their innovative venture into the virtual world of Roblox, and her leadership approach with the T90 philosophy. Tune in to discover how Build-A-Bear is shaping the future of experiential retail and engaging the next generation of consumers.

Dara Meath will also speak at Shoptalk Fall this October in Chicago. If you represent a brand or retailer and haven't booked your ticket yet, our listeners have 20% discount on this link.

Timestamps:
00:00 - Welcome to OFFBounds with Paula Macaggi
01:12 - Introducing Dara Meath, CTO of Build-A-Bear Workshop
03:30 - Build-A-Bear’s experiential retail and customer journey
07:40 - The role of digital and tech in enhancing the customer experience
16:10 - Build-A-Bear’s presence in Roblox and gamification strategy
22:00 - Empowering women in tech and Dara’s leadership journey
27:20 - Dara’s T90 Leadership model and its impact on retail innovation
38:35 - Closing and what's next at Shoptalk Fall 2024

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Studio: Podstream Studios
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall

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