Marketecture: Get Smart. Fast. Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising
Oct 27, 2025
Jackie Paulino, Chief Product Officer at Pixability, reveals how their innovative AI agent, Pixie, is redefining YouTube ad curation. She explains Pixie's unique role in automating 80% of ad-related tasks while allowing human creativity to shine. Jackie discusses the challenges of AI-generated content, including brand safety and copyright risks. The conversation dives into the integration of YouTube Shorts with traditional ads, emphasizing the need for performance and transparency. Tune in to discover the future of advertising with Pixability!
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Scale Is Where Agents Win
- Pixability encodes 1,200 curation methods across 30M+ YouTube channels producing trillions of data points.
- Agents excel at searching and reasoning across that scale while humans provide brief-driven context.
Probe Beyond Obvious Audience Signals
- Combine web-search tools and proprietary data to surface audience behaviors beyond obvious content categories.
- Use agents to infer what your target watches beyond direct category signals.
Aim For 80% Automation, 20% Human Review
- Use agents to handle roughly 80% of repeatable curation work and keep humans for the final 20% of judgment.
- Feed agents prompts or a media brief and review outputs rather than attempting full automation.