Marketecture: Get Smart. Fast.

Mike Treon, a PMG technologist who built Ally integrations and AI workflows. He talks about agentic automation for CTV campaign tasks. He covers rapid prototyping, micro-segmentation and faster experimentation. He explains the role of clean, contextualized data and Alley for AI readiness. He discusses governance, staging, and scaling AI-enabled workflows.

Mark Stenberg, senior media reporter at Adweek and newsletter author, joins to unpack digital media’s shakeup. He discusses Vox’s podcast unit sale chatter and why podcasts are becoming more defensible than websites. Conversation covers publishers leaning on newsletters, push notifications, and dark social, plus Ziff Davis’s acquisition moves, OpenAI ad products, and AppLovin’s ad-tech expansion.

Chrissy Kupak, Head of Product at PMG, builds agency tech and audience planners. Alex Boras, President of Bliss at T‑Mobile Advertising, runs omnichannel DSP and first‑party data strategy. They discuss why one‑to‑one targeting is giving way to cohort approaches. They cover building data foundations for AI, turning data into intelligence, new measurement beyond cookies, and designing fair consumer value exchanges.

Mary Gabrielyan, Chief Strategy Officer at AI Digital and AI-native media strategist, talks about AI-powered supply path optimization, value-based bidding, and platform-agnostic media solutions. She covers predictive, real-time inventory curation, LLM-driven contextual targeting, and the training gaps companies face. Human skills like intuition and authenticity remain crucial.

Andrew Casale, CEO of Index Exchange, explains Index’s push to run containerized bidders and data in its cloud. The conversation covers deploying DSPs at the exchange edge, cost and speed tradeoffs, data privacy and security, and how cloud-based exchange infrastructure could reshape bidding, measurement, and AI-driven workflows.

Mike Fogarty, Head of Client Development at Tatari, a leader in convergent TV and measurement. He explores the shift from GRPs to outcome-driven TV. They discuss programmatic vs direct buying, biddable inventory limits, sports and tentpole buys, new interactive formats like pause and shoppable ads, and AI’s role in planning and creative.

Matthew Drengler, Head of Partnerships at Podscribe, explains podcast and streaming measurement and partnerships. Peter Birsinger, Founder and CEO of Podscribe, shares benchmark data and attribution know-how. They discuss real-time dashboards and incrementality testing. They compare podcast vs streaming performance, why host-read and longer ads work, optimal ad placement, frequency caps, and buying strategies.

Jonathan Carson, Co-founder and CEO of Antenna and former CRO at The Trade Desk and Vevo, brings subscription and audience analytics expertise. He breaks down why streaming measurement feels chaotic. He unpacks Nielsen’s legacy tension, the rise of subscription and churn signals, the impact of programming on signups and retention, and how ad-supported tiers and sports are reshaping measurement.

Mike Lane, Founder and CEO of Fluency, builds an ad execution OS that automates large-scale digital ad operations. He discusses automating campaign execution and reporting, launching hundreds of TikTok accounts instantly, rule-based automation versus AI agents, and AI-driven creative and reporting that cuts time and costs dramatically.

Joe Ligé, founder and CEO of Culture Hive Media Group, builds cultural intelligence and AI into programmatic ad strategies. He explains why culture, not identity, drives performance. Topics include cultural cornerstones like rituals and moments, the Cultural Relevancy Score, AI detection of cringe ads, and how to activate culture-first targeting in ad tech.