From A to B Tips on Running a Solo CRO Program ft. Erika Sentz
Mar 26, 2025
In this engaging discussion, Erika Sentz, a digital marketing manager at WP Engine and expert in solo Conversion Rate Optimization (CRO), shares her unique insights. She emphasizes the importance of building relationships and effective communication while handling a solo CRO program. Erika introduces the 'first pancake theory,' illustrating that early mistakes can lead to growth. She also explores the art of delegation and strategies to manage stakeholder expectations, all while adding a humorous pancake twist to the journey of CRO management.
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Stakeholder Check-ins
- Regularly check with stakeholders to gather feedback on the process.
- Use this feedback to improve relationships and identify areas for improvement.
Expectation Setting
- Set clear expectations with stakeholders early on.
- Emphasize that early tests are about process and not necessarily wins.
Help Stakeholders Shine
- Leverage A/B testing to help stakeholders demonstrate the impact of their ideas.
- This fosters collaboration and strengthens relationships within the business.
