Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

The Creator's Playbook: How to Launch Courses That Sell Out in Record Time | Sales | E2 | Presented by Teachable

Nov 26, 2025
Guest
Shelby Haas-Sapp
Guest
Jason Fladlien
Guest
Russell Brunson
Join marketing titans Russell Brunson, Co-founder of ClickFunnels, and Jason Fladlien, the 'webinar king,' as they share invaluable insights on selling courses. Brunson reveals how minor adjustments in funnel structure can enhance conversion rates, while Fladlien provides strategies to handle objections and create emotional transformations during webinars. Shelby Haas-Sapp discusses the art of soft-closing and gauging interest from prospects. Together, they equip creators with the tools to turn passion into profit.
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ADVICE

Preempt Objections Throughout The Funnel

  • Anticipate and answer common objections (money, time, belief) across your site and presentations.
  • Weave objection handling into content rather than leaving it to the final Q&A.
ADVICE

Recycle Objections With Fresh Framing

  • Address price and time objections repeatedly but vary your framing to avoid boredom.
  • Focus most energy on belief objections like "I can't do this," and dismantle them with stories and metaphors.
ADVICE

Soft Close To Gauge Readiness

  • Use soft closes (temperature checks) repeatedly during pitches to gauge readiness.
  • Ask contingent, low-pressure questions to know when to move to the hard close.
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