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#715: Chris Beresford-Hill — A Master Ad Man on Superbowl Confessions, How to Come Up with Great Ideas, Cold Emailing Mark Cuban, Doing Naughty Things, Poetic Mind Control, Creative Process and Insider Tips, How to Negotiate with Bosses and Clients, and The Power of a Stolen Snickers

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Jan 11, 2024

Guest

Chris Beresford-Hill

Chris Beresford-Hill, Chief Creative Officer at BBDO Worldwide, discusses his impressive journey in advertising, having shaped brands worth over $1 trillion. He shares hilarious Super Bowl ad stories and insights on nurturing creativity under pressure, emphasizing the balance between spontaneous ideas and strategic thinking. Chris reveals the power of networking, effective cold emailing, and his father-son adventures that fueled his passion. He also delves into the dynamics of collaboration versus isolation in the creative process.

02:34:04

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Transcript

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Episode notes

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ADVICE

Fast Decisions

Make fast decisions in creative work.
Time can stifle momentum and creativity, so trust your gut and adjust as needed.

question_answer

ANECDOTE

Mountain Dew Ad Evolution

A Mountain Dew Super Bowl ad evolved from a risky Daniel Day-Lewis concept.
It transformed into a successful Shining parody with Bryan Cranston, highlighting the value of creative pivots.

volunteer_activism

ADVICE

Embrace Naughtiness

Embrace a sense of "naughtiness" in creative work.
If an idea feels slightly wrong or risky, it might be onto something original.

Get the Snipd Podcast app to discover more snips from this episode

Exploring Creativity in Advertising and Beyond

05:45 • 5min

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From Intern to Innovator

10:27 • 14min

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Memories of Father-Son Adventures

24:24 • 10min

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A Journey Through Advertising

34:42 • 5min

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Creativity Within Constraints: Navigating Advertising Dynamics

40:10 • 4min

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The Creative Journey of Super Bowl Advertising

44:00 • 19min

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Decisive Leadership in Creativity

01:03:27 • 9min

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Humorous Advertising Ideas and Legal Hurdles

01:12:05 • 2min

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The Art of Advertising Creativity

01:14:12 • 24min

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Creativity Unleashed: Insights from Advertising

01:38:21 • 21min

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Creative Inspirations in Advertising

01:59:49 • 26min

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The Power of Collaboration and Unique Offerings

02:25:41 • 5min

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Harnessing Omega-3s for Optimal Health

02:31:03 • 3min

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#350

• Mentioned in 79 episodes

Bird by Bird

Some Instructions on Writing and Life

Anne Lamott

Susan Bennett

Bird by Bird is a comprehensive guide to writing that covers various aspects of the craft, from the initial stages of starting a project to the technical details of plot, character, and dialogue. Lamott emphasizes the importance of persistence, faith, and hard work in writing. She advocates for writing imperfect first drafts and warns against the pitfalls of perfectionism and self-criticism. The book also delves into the emotional and spiritual aspects of writing, encouraging writers to confront their deepest fears and desires. Lamott's approach is down-to-earth, humorous, and generously filled with personal experiences and practical advice.

#603

• Mentioned in 53 episodes

The culture code

Daniel Coyle

In 'The Culture Code', Daniel Coyle delves into the secrets of highly successful groups by examining some of the world’s most effective organizations, such as the U.S. Navy’s SEAL Team Six, Pixar, and the San Antonio Spurs. Coyle identifies three universal skills that generate cohesion and cooperation: building safety through belonging cues, sharing vulnerability to foster trust, and establishing purpose through clear narratives. The book combines leading-edge science, real-world examples, and practical strategies to help leaders and teams create an environment where innovation thrives, problems are solved, and expectations are exceeded.

#13227

• Mentioned in 4 episodes

Hey, Whipple, squeeze this

Luke Sullivan

This book provides a detailed look into the world of advertising, offering tips, tricks, and real-world examples to help creatives develop compelling and successful ad campaigns. It covers various aspects of advertising, from concept development to execution, and includes contributions from industry experts.

#6124

• Mentioned in 8 episodes

The Easy Way to Stop Smoking

Allen Carr

Allen Carr's Easy Way to Stop Smoking is a self-help classic that has been a #1 bestseller in nine countries and has outsold all other quit smoking books combined. This book uses the clinically-proven Easyway method, which removes the desire to smoke altogether, without weight gain, willpower, or withdrawal. It has enabled millions of smokers to quit easily and enjoyably. The method involves continuing to smoke until the reader is ready to stub out their final cigarette, changing how they feel about smoking to make quitting easy and enjoyable.

#1649

• Mentioned in 26 episodes

The paleo solution

The Original Human Diet

Robb Wolf

In 'The Paleo Solution,' Robb Wolf combines cutting-edge research from genetics, biochemistry, and anthropology to advocate for a return to the ancestral diet. The book proposes that modern humans should eat in a way that mimics the dietary habits of our Paleolithic ancestors, focusing on whole, unprocessed foods such as meat, fish, vegetables, fruits, nuts, and seeds, while avoiding grains, legumes, dairy products, and refined sugars. Wolf provides practical advice, meal plans, and real-life success stories to help readers transition to a Paleo lifestyle, which can lead to significant health improvements including better blood sugar control, lower cholesterol levels, reduced inflammation, and improved weight management.

#1768

• Mentioned in 24 episodes

Wired to eat

Robb Wolf

In 'Wired to Eat', Robb Wolf explains how our genetics are working against us in the modern world of highly palatable foods. The book delves into the science behind appetite regulation, the impact of sleep, stress, and community on health, and introduces the concept of personalized nutrition. It includes a 30-Day Reset program to normalize appetite regulation and a 7-Day Carb Test to determine individual carbohydrate tolerance. The book also discusses ketogenic diets and intermittent fasting as potential tools for health improvement. Wolf emphasizes that each person's metabolism and nutritional needs are distinct, advocating for a personalized approach to dieting rather than one-size-fits-all solutions.

Brought to you by Wealthfront high-yield savings account, LMNT electrolyte supplement, and Nordic Naturals Ultimate Omega fish oil.

Chris Beresford-Hill is one of the most sought-after creative leaders in advertising and has led brands with a combined market cap of over $1 trillion. He was recently named Chief Creative Officer of the Americas at BBDO Worldwide.

Previously, Chris served as North America President and Chief Creative Officer at Ogilvy and Chief Creative Officer at TBWA\Chiat\Day. His work for clients like Guinness, Mtn Dew, Dove, Workday, Adidas, FedEx, McDonalds, HBO, and Foot Locker has driven sales while putting dent after dent into pop culture.

Chris and his teams have won every award for creativity and effectiveness many times over, including five campaigns in the permanent collection at MoMA. He has been named to Adweek’s list of best creatives — Adweek’s Creative 100 — Business Insider’s Most Creative People in Advertising, and the Ad Age 40 Under 40, back when he was under 40.

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[00:00] Start

[09:45] How Chris landed his first job with the help of Mark Cuban.

[16:28] Lessons learned from first boss Lance Jensen.

[20:37] Writing cold emails that work.

[25:27] What Chris's dad taught him about workarounds.

[34:41] A golf strategy that inspired Super Bowl aspirations.

[37:07] Good taste and the Modernista style.

[41:22] Portfolio building.

[45:15] How Chris landed his first Super Bowl ad.

[58:46] Editing and expectations.

[1:02:58] Critical acclaim.