Social Media Marketing Podcast How We're Pivoting Our Marketing: Behind the Scenes
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Feb 1, 2025 
Dan Sanchez, Senior AI marketing strategist at Social Media Examiner, shares his insights on adapting to the evolving marketing landscape alongside Michael Stelzner. They discuss overcoming challenges posed by shifting social algorithms and email deliverability issues. The conversation highlights innovative strategies like short-form video content, humor-infused marketing, and the use of AI-driven chatbots. They also explore revitalizing engagement through creative content and the importance of collaboration between marketing and sales teams.
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Social Media Examiner's Email Crisis
- Social Media Examiner experienced a sudden drop in email deliverability with both Google and Microsoft.
- This significantly impacted their ability to reach their audience, including with transactional emails.
Hire for Your Weaknesses
- Hire internally to address weaknesses, especially in content creation and AI marketing.
- Social Media Examiner hired Dan Sanchez to improve their social media marketing and AI strategy.
Invest in Paid Ads
- Invest in paid advertising, especially if organic reach is declining.
- Social Media Examiner increased their ad spend on Facebook and Instagram, targeting their existing audience.