376: David Bronner - Dr. Bronner's Is More Than A Soap Company

Oct 27, 2020

01:03:22

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David Bronner is the Cosmic Engagement Officer (CEO) of Dr. Bronner's, the top-selling brand of natural soaps in North America and producer of a range of organic body care and food products. He is a grandson of company founder, Emanuel Bronner, and a fifth-generation soapmaker. Under David and his brother Michael's leadership, the brand has grown from $4 million in 1998 to $129 million in annual revenue in 2019.

David is helping to lead the effort to establish the Regenerative Organic Certified standard.

One of his passions is the responsible integration of cannabis and psychedelic medicine into American and global culture and he is a board member of the Multidisciplinary Association of Psychedelic Studies (MAPS).

In this episode, we discuss:

5 generations of family soapmaking
The mystical insights of Dr. Emanuel Bronner's mission
Dr. Bronner's escape from an insane asylum and ending up in LA
Dr. Bronner wasn't actually a doctor
Spreading the joy of Jim Bronner with the Magic Foam Experience
Donating 1,200 acres of land to the San Diego Boys & Girls Club
The highest paid Dr. Bronner's employee gets capped at 5x the lowest paid
Psychedelics for spiritual growth
Awakening to the drug war
Passion for making the world more peaceful
Learning the Moral ABC from his granddad
David's transition from Harvard to Amsterdam
Becoming an activist
The secret history of cannabis in America
Learning the ropes from dad
The battle of the hemp industry vs. DEA regulations
Supporting psychedelic assisted therapy
Regenerative agriculture restores ecosystems

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