Ninja Selling Podcast

How To Add Value Between Sales - NC 005

12 snips
Jan 15, 2019
Discover the vital importance of maintaining relationships with clients post-sale. The discussion emphasizes how nurturing connections can lead to increased referrals and future business. Learn about tools like the McKay 66 and pre-listing questionnaires that help gather personal client information. The speakers share insights on fostering genuine curiosity to build lasting relationships. Creative strategies, such as personalized follow-ups and hosting events, are highlighted as ways to stay engaged and continue adding value long after the sale.
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ANECDOTE

Nickname Sparks Instant Rapport

  • Garrett shared a pre-listing questionnaire story where a client's nickname 'Homer' sparked instant rapport.
  • That small detail turned a formal meeting into a personal connection and immediate friendship.
ADVICE

Be A Homeowner Advocate

  • Continue the personal relationship after closing by checking in a month later and asking about how they improved the house.
  • Offer homeowner education and maintenance reminders to be their ongoing advocate.
ADVICE

Nurture Clients Like A Garden

  • Treat clients like plants in a garden: nurture both personal and specialty relationships over time.
  • Combine personal care with expert guidance to increase likelihood of referrals and repeat business.
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