Do This, NOT That: Marketing Tips with Jay Schwedelson EP. 95- MEAN GIRLS and 20% of CLICKS LOST! I Ask Us ANYTHING
In this short Ask Us ANYTHING episode, host Jay Schwedelson answers a business question from John about responding to old sales emails and driving more opportunities. Jay shares data on the long tail of email marketing and how nurturing old emails can lead to high lifetime value customers.
Jay also tackles a "ridiculous question" from Kristen, naming his picks for the top 5 romantic comedy movies of all time.
Main Discussion Points:
- Over 20% of email clicks happen after an offer expires. Responding to these old emails leads to high lifetime value customers
- Create evergreen offer pages so old email traffic always has something to click on
- Enable email reply functionality so old emails get seen
- Jay's top 5 romantic comedies: Bridesmaids, The Wedding Singer, Legally Blonde, Four Weddings and a Funeral, Mean Girls
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