the brAIn - real AI intelligence for media & entertainment Google's Head of Content: On AI, Hollywood & AI's 4th Dimension of Storytelling
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Jan 26, 2026 Jon Zepp, a Google exec who bridges filmmakers and AI, explores collaborations with auteurs like Darren Aronofsky and Doug Liman. He discusses how AI accelerates video capabilities and unlocks a new fourth dimension of storytelling through conversational, interactive experiences. He also outlines Google's 100 ZEROS initiative and where interactivity could appear across devices.
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AI Enters The Idea Phase
- Generative AI now reaches the origin of ideas, not just production or distribution.
- Google is engaging creatives to explore how AI can reshape initial concept and storytelling phases.
Auteurs Worked Under The Hood With Google
- Jon Zepp describes bringing Darren Aronofsky and Doug Liman into bespoke collaborations rather than off-the-shelf deals.
- They roll up their sleeves with Google to build tools that solve filmmaker-defined problems.
Solve Real Problems First
- Start by identifying real filmmaking problems before applying AI for novelty's sake.
- Use AI to solve specific creative or scale challenges, not to disrupt for disruption's sake.