What happens when Google’s head of entertainment content & platforms, Jon Zepp, sits down to talk shop? You get one of Big Tech’s leading AI “insiders” whose focus is to work with the creative community — and to overcome friction, and focus instead on unlocking new creative possibilities.
I interview Jon about it all in this episode. He deeply respects Artists — is one of the sharpest minds I know — and is a true lover of the world of entertainment and content.
Jon and I discuss:
- Google’s Creative Partnership with Filmmakers Darren Aronofsky and Doug Liman: Why those Auteurs behind classic films like “Black Swan” and “Swingers” chose to work with the biggest AI/Tech company on the planet — and how they overcame understandable Artist trepidation.
- Google’s New 100 ZEROS Project: It’s an eye-opening new creative direction for Google. And just in time for the Academy Awards, 100 ZEROS has a small co-production role in 9-time Oscar nominated film “Sentimental Value” — a relationship that, interestingly, has nothing to do with AI.
- AI’s Unlock of a New 4th Dimension of Storytelling: Jon lays out an “a-ha” moment for me, in terms of understanding new creative possibilities unlocked with AI (which still keeps human artists/creatives firmly in control).
45 minutes. Zero fluff. Total insight.
Sign up for the companion "the brAIn" newsletter via this link.
Check out Peter and his firm Creative Media
Check out Peter's LinkedIn bio here.
And send feedback to bizdev@creativemedia.biz.
