The Unofficial Shopify Podcast AEO: Get ChatGPT to Recommend Your Brand
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Mar 17, 2026 Patrick Rice, SEO and AI consultant who runs Patrick Rice Co., explains how GEO got brands into AI recommendations. He explores web consensus via listicle outreach, structured data and JSON-LD, Reddit tactics, and a six-month case study with big visibility lifts. The conversation covers tooling, measurement differences between AI and classic ranking, and ethical sustainability of these tactics.
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Measure AI Visibility As Brand Mention Share
- AI visibility is best measured as how often an AI recommends your brand across repeated prompts.
- Patrick Rice used tools like Profound to run many prompts and count brand mentions across ChatGPT, Google AI, and Perplexity to get a visibility percentage.
Purity Coffee Hit High AI Recommendation Rates
- Patrick Rice recounted a client campaign for Purity Coffee that hit ~86% visibility in Google AI overviews and ~60% in ChatGPT.
- The work combined 10 topic buckets, ~10 prompts each, and monitored citations and visibility across platforms.
AI Mentions Drive Sustained Branded Search Lift
- Increased AI recommendations produced a sustained 35–40% rise in branded search queries.
- Users who see a brand in AI lists often copy the brand name and search it, driving organic branded traffic and measurable SEO lift.