How AI visibility differs from SEO rankings

"I think this is a revival of SEO, a little bit of a resurrection."

SEO expert Patrick Rice is back, and this time he brought receipts. His agency got a Shopify brand to show up in ChatGPT recommendations 60-70% of the time and in Google AI Overviews 86% of the time, with a 35-40% sustained increase in branded search. All in six months. We dig into the exact GEO (Generative Engine Optimization) tactics that made it happen: web consensus through listicle outreach, structured data, Reddit strategy, and why the AI search land grab looks a lot like early SEO, before the filters catch up.

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LINKS

• Patrick Rice Co.: https://patrickriceco.com
• AI Visibility Audits: https://patrickriceco.com/ai
• BBC Future article: https://www.bbc.com/future/article/20260218-i-hacked-chatgpt-and-googles-ai-and-it-only-took-20-minutes
• Rand Fishkin / SparkToro study on AI brand consensus
• JSON-LD for SEO (Shopify app by Alana Davis)
• SEO Gets: https://seogets.com
• Screaming Frog: https://screamingfrog.co.uk
• Matrixify (Shopify app)
• Patrick Rice's first episode: https://unofficialshopifypodcast.com/episodes/patrick-rice-advanced-seo-cA2PDVhP

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.