Workplace Stories by RedThread Research

HR in the Age of AI: Cole Napper on People Analytics, Generative AI, and Redefining Value

Nov 19, 2025
In this discussion, Cole Napper, an author and people analytics practitioner, offers bold insights on redefining HR in the age of AI. He highlights the urgent need for HR to shift from a transactional to a data-driven framework. With humor and research, Cole argues that fear, not technology, hinders transformation. He critiques traditional models like Ulrich’s COE, urges organizations to prove their business value, and predicts three potential futures for HR in the next decade. Get ready for a fresh perspective on integrating AI with human strategy!
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ANECDOTE

Startup Laid Off Entire HR Team

  • Cole described working at a startup that laid off its whole HR function and later regretted how it was handled.
  • He uses this to warn against hasty cuts without good data and design thinking.
INSIGHT

HR View Versus Finance View

  • Two worldview cycles drive decisions: an HR view valuing people and a finance view treating humans as unit economics.
  • Organizations swing between these views and must balance growth strategy with cost discipline.
INSIGHT

AI Adoption Is Uneven Economically

  • AI adoption is uneven across the economy; high in IT but low overall, so disruption will be phased.
  • HR job postings mentioning AI were only about 3–4%, showing adoption lag in people functions.
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