Subscription Stories: True Tales from the Trenches Building a Purpose-Driven Subscription Community with Mighty Networks' Gina Bianchini
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Mar 29, 2023 
Gina Bianchini, founder and CEO of Mighty Networks and author of the WSJ bestselling book Purpose, builds communities that create meaning and connection. She explains a simple formula for community purpose, why culture and rituals matter, and how platform design and focused membership help scale healthy, lasting communities.
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Software Serves Human Purpose
- Software should serve human needs for connection and purpose, not the reverse.
- Gina aligned writing Purpose with Mighty Networks' mission to teach community design at scale.
Craft A Simple Big Purpose
- Create a simple big purpose: who you serve, what you do together, and what members get.
- Match that purpose with a clear weekly calendar so members know how to participate.
Design Culture, Not Just Rules
- Define cultural norms so members know how to behave and how to 'win' socially in the group.
- Provide onboarding and explicit agreements like 'if somebody reaches out, we'll respond.'
