Everything Is Energy with Cathy Heller Seth Godin’s Incredible Wisdom on True Marketing, Impostor Syndrome & How to Be of Use
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Jan 13, 2020 
World renowned blogger, Seth Godin, shares valuable advice on finding better clients, embracing impostor syndrome, and being of use to a small viable audience. He emphasizes the importance of specialization, storytelling, and creating something worth talking about in marketing.
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Redefine Selling Out
- Selling out means someone values your work enough to pay you fairly; if you're not proud, don’t do it.
- You can be proud of utility, like an exterminator improving someone's living space.
Embrace Impostor Syndrome
- Feeling like an imposter is normal; being an imposter means announcing a future before it happens.
- Distinguish fraud from imposter; imposter feelings signify advancing possibility honestly.
Build 1,000 True Fans
- Have 1,000 true fans who each spend $100 yearly on you to make a sustainable living.
- True fans admire and support your work repeatedly, not just tolerate or casually follow you.