Everything Is Energy with Cathy Heller cover image

Seth Godin’s Incredible Wisdom on True Marketing, Impostor Syndrome & How to Be of Use

Everything Is Energy with Cathy Heller

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Creating Something Worth Talking About

This chapter explores the misconception of marketing and how effective marketing involves creating something worth talking about, even if it means receiving criticism. It uses the example of a successful bakery in Paris that defies traditional marketing strategies.

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