The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 487: How Community-Led Growth Drives Product-Led Growth with Notion's CRO, Olivia Nottebohm

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Oct 20, 2021
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ADVICE

Community Across the Funnel

  • Leverage community across all stages of the sales funnel, not just the top.
  • Community influence surpasses company-generated content.
ANECDOTE

Notion's Early Community Focus

  • Notion's early marketing employee, Camille Ricketts, recognized the power of community by noticing enthusiastic users on Twitter.
  • She hired Ben Lang, who ran a popular Notion fan site, demonstrating Notion's commitment to community.
ADVICE

Community Moderation

  • Moderate online communities; Notion's subreddit, with 445,000 members, is moderated by ambassadors.
  • This organic approach fosters authentic engagement and leverages community expertise.
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