
TruthWorks We Promote People Then Abandon Them! - The Leadership Crisis Nobody Is Talking About | Claude Silver
Mar 3, 2026
Claude Silver, Chief Heart Officer at VaynerMedia and author of Be Yourself at Work, builds people-centered culture and scales empathy across big orgs. They discuss why promoting without coaching breaks leaders. Short takes cover psychological safety vanishing, the Lie Exercise for imposter syndrome, hiring for culture addition, and building real coaching over perks.
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How Claude Became Chief Heart Officer
- Claude Silver landed at VaynerMedia after leaving advertising and telling Gary Vaynerchuk she only cared about the people, not the work.
- Gary hired her as Chief Heart Officer with a single job: touch every human and infuse the agency with empathy, scaling from ~400 to 2,000 people.
Scale Empathy With Culture Champions
- Create distributed culture care by training culture champions and People & Experience business partners to hold space and coach in real time.
- Use local champions and HRBPs to notice signals (Slack messages, manager flags) and do small acts like taking someone for coffee.
Heart-Led Leadership Drives Real ROI
- Leading with heart produces measurable ROI: people feel valued, belong, and accountability rises which reduces drama.
- Claude links kindness and compassion to productivity and says heart-led leadership unlocks honesty and quicker accountability.


