Intersections The Future of the Dallas Mavericks and the NBA
Mar 17, 2026
Rick Welts, Hall of Fame NBA executive and current Mavericks CEO, reflects on a 57-year career that shaped All-Star Weekend and global basketball. He talks Mavericks rebuilding after the Luka trade. He outlines building around rising star Cooper Flagg. He describes plans for a new arena and an entertainment district to anchor downtown Dallas.
AI Snips
Chapters
Transcript
Episode notes
Change Culture By Replacing Complacent People
- Change culture by changing people and elevating hidden talent; replace those who resist the new vision.
- Welts overhauled 40% of the Warriors' staff and promoted internal gems like Raymond Ritter to reset expectations.
Design Arenas For Local Fan Culture
- Arena design must match local fan behavior; Chase Center prioritizes uninterrupted viewing while Dallas needs social, business-oriented spaces.
- Welts plans a Mavericks arena focused on social experiences and unique seat-level offerings for all fans.
Own The Arena To Control Fan Experience
- Own and operate your arena to control every fan touchpoint from parking to concessions.
- Welts plans Mavericks employees for ushers, concessions, and hospitality so every seat has tailored experiences.