Creator Science

#274: Podcast growth strategies (paid and organic) with Jeff Umbro of The Podglomerate

80 snips
Sep 16, 2025
Guest
Jeff Umbro
Jeff Umbro, founder and CEO of The Podglomerate, shares his wealth of experience in podcast growth and monetization. He discusses innovative marketing tactics, including both organic and paid strategies. Jeff emphasizes the significance of understanding audience behavior and tailoring content accordingly. He also highlights the power of cross-platform connections and data-driven decisions in enhancing listener engagement. Dive into insights on Spotify and Apple metrics, revealing how to navigate the current podcast landscape effectively.
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ADVICE

Start With Clear Goals

  • Define clear goals before pursuing growth so your tactics match your objective.
  • Tailor KPIs to monetization, lead gen, brand awareness, or content marketing and build strategy around them.
INSIGHT

Audit Owned Channels First

  • Growth requires auditing owned channels: social, email, web, events, and past PR.
  • Use a structured multi-tier plan to activate each channel toward your goals.
ADVICE

Leverage Press Coverage

  • Pursue publicity by pitching targeted outlets and creating a press kit.
  • Use earned media for long-term discovery and AI-driven search prompts.
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