How SEO Changed in 2024: The web almanac with Jamie Indigo

18 snips

Jan 6, 2025

Jamie Indigo, a Technical SEO expert and author of the Rich Snippets newsletter, shares insights from the 2024 Web Almanac. The conversation dives into the significant changes in SEO, including the rising impact of AI and the pivotal role of robots.txt. Jamie discusses the evolution of Core Web Vitals and how structured data is becoming essential for user experience. He highlights the need for clearer communication around SEO directives and reflects on the future of SEO in an ever-changing digital landscape.

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ADVICE

Using Robots Directives Effectively

Use specific robot directives like "noarchive" for different bots (e.g., Bingbot) to control indexing behavior.
This allows fine-grained control over how search engines interact with your content.

INSIGHT

Canonical Consistency

Canonical tags should be consistent between mobile and desktop versions for optimal effect.
Inconsistent canonicals can be ignored, leading to unpredictable indexing behavior.

ADVICE

Canonical Placement

Place canonical tags in the initial HTML rather than relying on JavaScript rendering.
This saves crawl budget and resources by providing the information upfront.

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