Business Casual Tied Up Loose Ends
Feb 3, 2026
A rundown of six loose ends Matt wants to finish, from a webinar landing page to course video edits. He explains why a live webinar feels timely and how he built the sales page. He shares the shutdown process for an old course and the email SOP cleanup. He reflects on a failed daily stories experiment and rethinks comment-response systems.
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Use Live Webinars As Time-Sensitive Lead Magnets
- Try hosting live webinars as time-sensitive lead magnets to re-engage your audience.
- Matt crafted a custom webinar landing page and promotion bar to collect emails and drive urgency.
Shut Down A Course And Ship The Emails
- Matt shut down the Brew Cabin course, migrated files, and scheduled announcement emails.
- He encountered a DNS email issue that stretched the task across two days but completed the shutdown and scheduled communications.
Build A Searchable Email Asset Library
- Organize your email assets and SOPs so collaborators can work efficiently.
- Matt built an image library and Claude project in Klaviyo so his brother can assemble emails quickly.
