
Fintech Insider Podcast by 11:FS 1035. Insights: Six predictions that will reshape customer experience in financial services
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Feb 5, 2026 Evan Simmonds, Principal Product Designer at Up, shapes onboarding and joint-account UX. Oliwia Wasik, UX research analyst at 11FS Pulse, studies real-world digital banking behaviour. Joe Colchester, Head of Product at 11FS Pulse, drives fintech product strategy. They unpack six UX predictions: AI moving from insight to action, automation guardrails, mainstream investing in banks, pensions as lifestyle journeys, prediction markets, stablecoins as invisible rails, and mass-market wealth features.
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Up’s Onboarding Plays For Momentum
- Evan Simmonds describes Up's onboarding focus on speed, relatable tone, and encouraging moments to maintain momentum.
- Up dedicates a near full team to onboarding, using small celebrations and natural language to reduce drop off.
Make Investing Feel Like Saving
- Reframe investing as an extension of saving with small, guided entry points and plain language.
- Keep users focused on long-term progress to reduce panic selling during downturns.
Pensions Fail Because They Feel Distant
- Pensions remain under-engaged because they're distant and poorly communicated as lifestyle outcomes.
- Visualize progress and relate pension balances to concrete life goals to drive engagement.
