Reflecting on her journey to 40,000 subscribers, Chenell shares what she'd do differently if starting from scratch. She emphasizes the importance of curiosity and passion in content creation. Strategic social media engagement, especially on Twitter, played a key role in her growth. Avoiding burnout and pacing oneself is crucial. She discusses the complexities of monetization, her experience with sponsorships, and the potential benefits of hiring help earlier to scale efficiently. Relationships proved vital for long-term success.
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insights INSIGHT
Content vs. Marketing
High-quality content requires less marketing effort.
If your content is exceptional (80% effort), marketing can be minimal (20% effort).
question_answer ANECDOTE
Early Twitter Growth
Chenell focused her Twitter profile entirely on Growth In Reverse, mimicking Mario Gabriel's strategy.
Engaging with a Cody Sanchez tweet, tagging Jay Klaus, led to her first subscribers.
volunteer_activism ADVICE
Social Media Engagement
Set a timer for 20-30 minutes daily to engage on social media, even without new content.
Comment, like, and share others' posts to expand your reach and learn.
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In this episode of the Growth In Reverse podcast: after hitting 40,000 subscribers in 2 years of publishing her Growth In Reverse newsletter, Chenell reflects on how she operated, grew, and monetized her newsletter—and what she would do differently if starting from scratch.
Growth In Reverse: Newsletter & Email Growth