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In this episode of the Growth In Reverse podcast: after hitting 40,000 subscribers in 2 years of publishing her Growth In Reverse newsletter, Chenell reflects on how she operated, grew, and monetized her newsletter—and what she would do differently if starting from scratch.
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KEY TAKEAWAYS
- Starting Strong: Why beginning with curiosity and passion set the foundation for success.
- Content vs. Marketing: Striking the right balance between creating high-quality content and promoting it effectively.
- Social Media Insights: How engaging strategically on platforms like Twitter helped Chenell build early momentum.
- Avoiding Burnout: Lessons learned about pacing, sustainability, and avoiding overcommitment.
- Monetization Reflections: Why Chenell decided against turning GIR into a paid newsletter (and if she regrets not doing it).
- Sponsorship Beginnings: The story behind her first sponsor and the lessons she’d apply moving forward.
- The Power of Relationships: How building and maintaining meaningful connections contributed to long-term growth.
- Scaling Smarter: Why bringing in help earlier would have improved workflow and scalability.
LINKS MENTIONED
FOLLOW ON SOCIAL
OUR NEWSLETTERS
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Thanks to Tim Forkin for editing these episodes.
