Lunch Hour Legal Marketing Beets, Berries, and Better Paralegals
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Mar 18, 2026 Ryan McKean, paralegal training and operations expert with ParaEra/Best Era, offers practical takes on hiring, training, and running high-performing paralegal teams. Conversation covers recruiting from unexpected industries, closing the training gap, hands-on operational tweaks like scheduling autonomy, and when to part ways with underperforming staff.
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Paralegals Drive Client Experience
- Paralegals often shape client experience more than attorneys do and directly impact reviews, referrals, and satisfaction.
- Conrad highlights that frontline paralegals drive intake and client relations, turning operational quality into marketing outcomes.
Recruit Paralegals From Food Service
- Hire for service skills not just legal experience; Ryan recommends candidates from food service for client-facing resilience.
- Servers already handle upset people, multitasking, and acting as go-betweens, making them strong paralegal hires.
Hire For Trainability Over Experience
- Don't require prior paralegal experience if your firm has strong systems and training; focus on willingness to learn and client-service inclination.
- Ryan says zero experience can work if you provide culture, systems, and training.