Millionaire University How Rich Moyer Is Building a Self Serve Tap Room Franchise Empire (MU Classic)
May 21, 2025
Rich Moyer, former PGA Golf Pro and founder of Hoppin' Brands, shares his incredible journey from golf to entrepreneurship. He discusses the innovative concept behind self-serve tap rooms, where customers pour their own drinks, and the tech that drives efficiency. Rich emphasizes the importance of happy employees for customer satisfaction and dives into his franchising strategies, highlighting the support for franchisees. With insights on creating culinary partnerships and a positive workplace culture, he offers valuable lessons for aspiring entrepreneurs looking to succeed.
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Comprehensive Franchise Onboarding Process
- Franchisees go through thorough vetting, site selection, and training led by franchisor support.
- Hoppin handles digital marketing centrally while franchisees focus on local relationship-building.
Franchisee Pays Full Opening Costs
- Franchisees bear full responsibility for construction and opening costs, estimated $1.1 to $2 million.
- The franchise fee is approximately $60,000, included in total investment.
Centralized Digital Marketing Support
- Hoppin HQ manages all digital presence and ad spend for consistency and expertise.
- Franchisees contribute local market knowledge and execute ground-level promotional efforts.