More Followers Than Disney! With TheSoul Publishings Victor Potrel

TheSoul Publishing is a digital media powerhouse you may not have heard of, but their content reaches billions across social media. In this episode, Victor Potrel, Senior Vice President of Partnerships and Creator Services, pulls back the curtain on how TheSoul has become one of the world's largest digital studios, with a staggering 2.5 billion subscribers.

We dive into the strategies behind TheSoul's meteoric rise including:

• How they've mastered both long-form and short-form video
• The role of data and AI in their content creation process
• And their expansion into creator services and music

Victor also shares his journey from YouTube to Lego and finally to TheSoul, offering unique insights into the evolving digital landscape. Whether you're a content creator, marketer, or just curious about the future of digital media, this episode is packed with valuable insights you won't want to miss.

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.

Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.