
The Modern People Leader: Forward-Thinking HR Build - “AI Abstinence” & Why Your HR Team Needs an AI Fair Use Policy
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Sep 5, 2025 Jessica Zwaan, COO at Talentful and author of Built for People, dives into the fascinating world of AI in HR. She discusses the challenges of AI abstinence versus open use, likening tools to an Iron Man suit for decision-making. Jessica introduces her 4Bs framework—Bot, Build, Borrow, Buy—for smart adoption. The conversation touches on overcoming stigma around AI, making thoughtful investment decisions, and creating effective organizational policies. It's a thought-provoking exploration of balancing innovation and ethics in the workplace.
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$600 Survey Tool Built In Two Weeks
- Andrew Golden built a full engagement survey tool for $600 instead of paying a $20k vendor.
- He delivered a working product in two weeks, showing rapid internal build is feasible.
The 'Cheating' Stigma Around AI
- People feel a stigma about using AI, equating it with 'cheating,' even when AI speeds and improves their work.
- Normalizing AI as a productivity tool reduces that shame and improves adoption.
Success Is A Human Problem, Not Just Tech
- AI implementations are mostly human problems: adoption, behaviors, and training matter more than tech choice.
- Prioritize behavior change and enablement over obsessing about model differences.



