The AMO Show The Interplay of Media and Events: A Conversation with Questex's CEO
Mar 24, 2026
Paul Miller, CEO of Questex, leads a B2B media-and-events company focused on life sciences, healthcare, wellness, tech, and hospitality. He discusses why Questex is cutting events to focus on quality, the mixed media-and-events model, M&A timing and strategy heading into 2026, vertical organization and growth areas like life sciences and streaming, plus balancing scale with intimacy at events.
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Events Drive Three Quarters Of Revenue While Digital Scales Margin
- Events still drive the majority of Questex revenue at scale.
- Events are 75% of revenue, though digital products show high contribution margins and support the overall model.
Be Realistic About Festivalizing B2B Events
- 'Festival' formats appeal to younger attendees expecting experiential stages and serendipity, but not every B2B show can become one.
- Questex will add experiential elements where they improve ROI but avoid faux-festival branding that doesn't serve business buyers.
The Multi-Product Activation That Excites Paul
- Paul gets most excited when Questex bundles multiple products into a year-long commercial program for a client.
- Example: golf activation at an event, followed by CEO dinners, webinars and targeted newsletters to extend ROI beyond the show.
