The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 307: What Gusto Taught Me About How To Build and Maintain Great Culture, The Biggest Problem in B2B Marketing & How To Truly Determine The Effective of Marketing Today with Jaleh Rezaei, Founder & CEO @ Mutiny
Feb 11, 2020
Jaleh Rezaei, Founder and CEO of Mutiny, previously made waves at Gusto and has a wealth of experience from tech giants like Google and Y Combinator. She dives into the importance of building a strong company culture, highlighting key lessons from her time at Gusto. Jaleh discusses the biggest challenges in B2B marketing, emphasizing the shift to account-based marketing (ABM) and the necessity for tailored approaches. She also tackles how to effectively measure marketing success and the nuances of aligning metrics with revenue.
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Culture from Day One
- Build company culture from the start, not after achieving product-market fit.
- Culture is created in the seed stage through values, growth investment, and small, consistent actions.
Scaling People
- Prioritize internal promotions, but be transparent about expectations for bigger roles.
- Invest in employee growth and have honest conversations about their career trajectory.
Personalize B2B
- B2B marketing needs to adapt to the shift to online interactions by personalizing the experience.
- Generic websites and ads fail to address the diverse needs of different buyer personas.