#110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk

7 snips

Jan 3, 2024

Carly Moulton and Adam O'Donnell discuss B2B community building. They explore nurturing community without being salesy, finding the right audience, and the role of community within organizations. They also share insights on inspiring self-sustaining activity and the challenges of podcast growth for early-stage companies. Enjoy their conversation on B2B marketing community tactics!

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Introduction

00:00 • 5min

Building Communities in B2B Marketing

04:50 • 27min

B2B Community Building Strategies and Engagement

31:37 • 2min

The Importance of Active Facilitation and Selective Membership in Building a Community

34:05 • 5min

Building a Podcast and Slow Growth Process

38:59 • 12min

Building a Community for Early Stage Companies

51:01 • 4min

Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partnerships at Zendesk) to talk about how each of their businesses is leveraging community for company growth. They discuss:

What community looks like at Zapier, Zendesk, and Exit Five (goals, tactics etc)
How to nurture community without being "salesy"
Finding the perfect level of specificity in audience/interest
Where community sits in the org
And how to inspire self-sustaining activity in the community

We hope you enjoy.

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Brought to you by:

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Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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