Ninja Selling Podcast

How To Be A Connector

Jan 23, 2020
They explore how to become a powerful connector within and beyond real estate. The conversation covers leveraging out-of-area realtor networks and simple touches to stay top-of-mind. They talk about using migration data and quarterly mailers to build reach. Practical tactics include calls, meetings while traveling, and identifying local super-connectors.
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INSIGHT

Referrals Are The Highest Dollar Per Hour

  • Sending a referral is the highest dollar-per-hour activity in real estate.
  • Garrett says a single phone call connecting a client to an agent can earn a 25% referral check with minimal time investment.
ANECDOTE

Meet Kevin Earns Passive Referral Income

  • Meet Kevin earns about $4,000 monthly from referrals by sending clients he can't serve to other agents.
  • Matt uses the YouTuber example to show a scalable passive referral income when you deliberately refer overflow business.
ADVICE

Keep One Trusted Agent Per Market

  • Hold a clear mental marker for one reliable agent in each nonlocal market you might refer to.
  • Garrett recommends a quarterly touch (postcard or market note) to keep that agent top-of-mind for outbound referrals.
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