In Good Company with Nicolai Tangen Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions
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Sep 13, 2023 Bjørn Gulden, CEO of Adidas and former professional footballer, shares his insights on leadership and the competitive dynamics of the sportswear industry. He discusses his bold transition from Puma to Adidas and his innovative plans to rebuild the brand. The conversation highlights the importance of quick decision-making, agility in leadership, and direct communication with employees. Gulden emphasizes the growing trend of footwear in fashion, particularly in streetwear, and reflects on how passion and teamwork drive success in both sports and business.
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Taking Over a Company
- When taking over a company, focus on identifying key people you can trust.
- Form your team quickly and address issues together, prioritizing the people aspect of the business.
Building a Sports Brand
- Building a strong sports brand requires high-performance products, athlete endorsements, and translating that into lifestyle appeal.
- Connecting with street culture and influencers is key for reaching a wider consumer base.
Kanye West Partnership
- Working with big names like Kanye West can be risky, as their actions can negatively impact the brand.
- Adidas ended its partnership with Kanye West due to controversial statements, losing a successful collaboration.