In this episode of Signal & Noise, Stephanie Layser (AKA, Google-slayer) joins hosts Brett and Rio to discuss how publishers can adapt in a digital landscape dominated by tech giants. She explores the role of AI in improving monetization, the shift toward direct ad sales, and the need for innovation to stay competitive.
The episode covers brand safety, content control, and changing consumer habits—especially among younger audiences. Stephanie also highlights the importance of streamlining ad sales and using data to drive engagement and revenue.
Signal & Noise