Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Why FOMO is bad for SEO
Mar 30, 2026
Kaspar Szymanski, Senior Director at SearchBrothers and former Google Search Team member, brings enterprise SEO and crawl-analysis expertise. He tackles LLM-driven FOMO and why fundamentals like speed, crawl efficiency, and server logs matter more than buzz. He also covers deciding when to block AI crawlers, common technical failures, and where teams should actually invest resources.
AI Snips
Chapters
Transcript
Episode notes
Fundamentals Beat Shiny AI Features
- Most enterprise problems blamed on AI features are actually caused by poor fundamentals like crawl inefficiencies and technical debt.
- Kaspar emphasizes that weak internal linking, ignored server logs, and technical debt produce bigger SEO failures than new AI launches.
Invest In Speed Not Buzzwords
- Prioritize performance and resource allocation over chasing every new AI buzzword when budgets are finite.
- Kaspar recommends investing in speed improvements because Google favors faster platforms and that yields tangible ranking benefits.
SEO As Risk Management
- SEO is largely a risk management exercise balancing steady operations with growth initiatives.
- Kaspar frames crawl efficiency and logging as tools to reduce risk when trying to increase visibility on large sites.