The GaryVee Audio Experience How to Win on Relevance in a Modern Market
49 snips
Mar 16, 2026 Discussion about the shift from social media to interest-based distribution and why relevance now drives reach. A mid-funnel strategy is proposed to validate creative organically before spending media dollars. The rising B2B opportunity on LinkedIn and the new 'veditor' role for platform-optimized post-production are highlighted. Preparing content to feed AI and upcoming discovery changes is emphasized.
AI Snips
Chapters
Transcript
Episode notes
Social Media Died And Interest Media Rose
- We moved from social media to interest media where algorithms prioritize content matching current user interests.
- This alignment means creative itself now creates reach because platforms reward relevance and engagement.
Segment First Then Prove Creative Organically
- Create 20–30 consumer or B2B segmentations and produce tailored creative to test relevance across platforms.
- Post org-wide, validate by views/qual feedback, then allocate paid media only to proven creative.
Turn Experiential Into Content Production Days
- Treat every experiential event as a production day for social content and film everything for post-production.
- Use the event to create scalable social assets rather than one-off activations.