LinkedIn's huge B2B opportunity

In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also discuss the power of LinkedIn for B2B and why you need to stop wasting working media dollars on creative that hasn't been proven.

You’ll learn about:

• The transition from Social Media to Interest Media
• How to build and utilize a "Mid-Funnel" strategy
• The role of a "Veditor" in modern marketing
• Why LinkedIn is the best ad product for B2B
• Preparing for the GEO and AEO revolution