2209: The Tech Helping Businesses Understand Customers and Enhance Digital Experiences

When every business is talking about the power of digital experiences, I want to learn more about what that means and look beyond the buzzwords and toward the business value it offers. Contentsquare, the global leader in digital experience analytics, was recently named a winner of the 2022 Aragon Research Innovation Award for Digital Experience Analytics. So today's guest is Dave Anderson from Contentsquare, which helps brands deliver the power to make the digital world more human.

Dave shares his origin story and the path that led him to an AI-powered platform that provides rich and contextual insight into customer behaviors, feelings, and intent at every touchpoint in their journey. I also learn more about the story behind Contentsquare, founded in Paris with offices worldwide and has raised $1.4B in investment funding.

We also discuss the emergence of apps and reliability but the lack of focus on the experience. Finally, we talk about the Tech Seeking Human Podcast - a podcast about AI built on the back of working at Dynatrace and exploring where AI is heading.