Do This, NOT That: Marketing Tips with Jay Schwedelson EP. 73- How AI is Changing E-Commerce: CMO of $2B Bloomreach Amanda Cole I Expert Quick Tips
This episode of Do This, Not That features guest Amanda Cole, Chief Marketing Officer at Bloomreach, an AI and E-commerce company. Amanda discusses how AI is used in E-commerce to provide personalized and relevant shopping experiences. Host Jay and Amanda talk about the future of AI in areas like video creation and how it will transform online shopping.
Key Discussion Points:
- How AI recommends products, surfaces relevant items in searches, and optimizes the shopping experience
- Making AI more accessible and affordable for small E-commerce businesses
- Using AI for data analysis and insights even as an individual
- The potential of AI to have conversational interactions about products
- Ensuring marketing and brand stories resonate emotionally in an AI world
To register for the Bloomreach Experience Conference, check out http://jayschwedelson.com/AI!
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