Real Estate AI Flash EP 111: How Leaders Use AI to Build Stronger Real Estate Teams
Feb 25, 2026
Pat Lapalapa, sales leader at Ray White AT Realty in Auckland who builds AI playbooks and turns performance data into coaching tools. He discusses custom GPT playbooks for auctions and appraisals. He explains collapsing admin time with AI, using automation to boost virtual assistants, and treating AI as a leadership thought partner.
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Family Crisis Sparked A Purpose-Driven Real Estate Career
- Pat left university to work full-time after his family nearly lost their home, which motivated his real estate career to prevent others facing similar hardship.
- He uses that experience to advise clients compassionately, often recommending holding or buying property to build generational wealth.
Data Storytelling Makes Coaching Actionable
- Pat turns raw agent performance metrics into visual stories so coaches can prescribe small, high-leverage changes.
- His interactive Gemini table shows outcomes from tweaking activities (e.g., +200 letters or +25 calls) to make the impact concrete.
Build Appraisal Assistants To Collapse Admin Time
- Create appraisal assistants and appraisal playbooks to collapse research time from up to an hour to about two minutes.
- Upload SOPs into shared projects so decisions don't wait on leader approval and VA/admin work speeds up dramatically.
