The Messy Parts

Becoming the CEO of Me: Communications Icon Sally Susman

Feb 2, 2026
Sally Susman, longtime communications executive who led Pfizer through COVID and previously worked at Estée Lauder and American Express, reflects on fear, ambition, and reinvention. She recounts coming out, confronting pharma’s reputation, leading transparency during the pandemic, and intentionally stepping away from corporate life. Short, candid stories highlight risk, identity shifts, and preparing for new beginnings.
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ANECDOTE

Coming Out Shaped Her Courage

  • Sally Susman told her parents she was gay after college and her father said, “you’ll never have a spouse, you’ll never have children, you’ll never have a career.”
  • That painful moment crystallized her courage: nothing scared her after that and it became the foundation of her leadership confidence.
ADVICE

Make Authenticity Internal Not External

  • Be authentic from within; you can't hire PR to make you authentic, because authenticity 'resides in us.'
  • Secrets corrode; Sally says leaving closets (literal or figurative) gives strength and attracts support.
ANECDOTE

Pushing For Partner Benefits At Amex

  • At American Express Sally joined a small group that successfully pitched same-sex partner benefits to CEO Harvey Golub with a business-focused deck.
  • She described rehearsing the presentation and feeling a 'heart in my throat' nervousness that signaled meaningful change.
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