Episode 529: Anastasia Soare: The Discipline That Built a Billion Dollar Brand and Why Obsession Beats Balance

Feb 17, 2026

Anastasia Soare, founder of Anastasia Beverly Hills and the 'Queen of Eyebrows,' built a global beauty brand from esthetics and the golden ratio. She discusses emigrating from Romania, creating a brow technique and category, solving customer problems before scaling, why discipline and obsession beat balance, and stories on authority, hiring, and product strategy.

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ANECDOTE

Golden Ratio Sparked The Brow Breakthrough

Anastasia discovered eyebrow importance by photographing her surprised look and recalling art school lessons about facial expression.
She then applied the golden ratio to design brows that harmonize the face.

ANECDOTE

Makeup Is Applied Art, Not Magic

Anastasia frames makeup as applied art: darks minimize and lights enhance to create facial proportion.
She learned contouring logic from art school and applied it to beauty products.

ADVICE

Start By Solving One Real Problem

Solve a real customer problem before scaling: Anastasia created products because clients' brows disappeared after showers.
Build solutions that customers can actually use at home.

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Success isn’t built by playing it safe or trying to do everything at once. This episode breaks down why obsession, discipline, and committing fully to one craft are often the real difference between stalled ideas and lasting success.

We dive deeper into this in the Habits & Hustle with Anastasia Soare. We also talk about why balance is overrated, how discipline beats talent, and what it actually takes to build a category from nothing.

Anastasia Soare is the founder and CEO of Anastasia Beverly Hills. She is a self-made entrepreneur known globally as the Queen of Eyebrows and built her career as an esthetician working with clients including Oprah Winfrey and Michelle Obama. She founded Anastasia Beverly Hills in 1997 and has been featured in outlets including The Wall Street Journal, Vogue, Allure, Harper’s Bazaar, People, and Entertainment Tonight.

What’s Discussed

(04:06) Immigrating from Romania and why survival shaped her work ethic
(07:24) Using the golden ratio to design brows and build a beauty category
(15:21) Solving real customer problems before building products or scaling
(19:33) Obsession, discipline, and competing with yourself instead of others
(29:12) Why opportunity only matters when preparation is already in place
(32:17) Simplifying contouring so everyday consumers can actually use makeup
(38:14) Firing her daughter and why earned authority matters in leadership
(41:48) Rejecting balance and embracing obsession to build something lasting

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Find more from Jen:

Website: https://jennifercohen.com

Instagram: http://instagram.com/therealjencohen

Books: https://jennifercohen.com/books

Speaking: https://jennifercohen.com/speaking-engagement

Find more from Anastasia Soare:

Instagram: https://instagram.com/anastasiasoare

Facebook: https://facebook.com/AnastasiaSoare

Anastasia’s New Book: https://raisingbrowsbook.com