Episode 529: Anastasia Soare: The Discipline That Built a Billion Dollar Brand and Why Obsession Beats Balance
Habits and Hustle
Starting Her Salon and Solving Customer Problems
Anastasia details renting a room, early product mixes to preserve brows, and creating solutions before scaling products.
Success isn’t built by playing it safe or trying to do everything at once. This episode breaks down why obsession, discipline, and committing fully to one craft are often the real difference between stalled ideas and lasting success.
We dive deeper into this in the Habits & Hustle with Anastasia Soare. We also talk about why balance is overrated, how discipline beats talent, and what it actually takes to build a category from nothing.
Anastasia Soare is the founder and CEO of Anastasia Beverly Hills. She is a self-made entrepreneur known globally as the Queen of Eyebrows and built her career as an esthetician working with clients including Oprah Winfrey and Michelle Obama. She founded Anastasia Beverly Hills in 1997 and has been featured in outlets including The Wall Street Journal, Vogue, Allure, Harper’s Bazaar, People, and Entertainment Tonight.
What’s Discussed
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(04:06) Immigrating from Romania and why survival shaped her work ethic
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(07:24) Using the golden ratio to design brows and build a beauty category
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(15:21) Solving real customer problems before building products or scaling
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(19:33) Obsession, discipline, and competing with yourself instead of others
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(29:12) Why opportunity only matters when preparation is already in place
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(32:17) Simplifying contouring so everyday consumers can actually use makeup
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(38:14) Firing her daughter and why earned authority matters in leadership
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(41:48) Rejecting balance and embracing obsession to build something lasting
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Find more from Jen:
Website: https://jennifercohen.com
Instagram: http://instagram.com/therealjencohen
Books: https://jennifercohen.com/books
Speaking: https://jennifercohen.com/speaking-engagement
Find more from Anastasia Soare:
Instagram: https://instagram.com/anastasiasoare
Facebook: https://facebook.com/AnastasiaSoare
Anastasia’s New Book: https://raisingbrowsbook.com
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