
The Neuron: AI Explained Can AI Improve Customer Service Without Killing Jobs? Crescendo Thinks So
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Feb 20, 2026 Matt Price, founder and CEO of Crescendo and former Zendesk exec, builds AI-native customer experience that blends AI agents with human experts. Conversation highlights LLMs as a CX inflection point. Multimodal AI handles voice, vision, and APIs. Discusses forward-deployed human experts, outcome-based pricing, and the future roles and structure of customer service.
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Multimodal Interactions Replace Fragmented Flows
- Multimodal AI can read, write, listen, speak, view images and control devices in a single conversation.
- Sequencing modes lets the system switch to voice or vision as the interaction demands.
Sprinkler Setup Turned Into CX Innovation
- Rasho used multimodal AI to guide device setup with API checks, voice walkthroughs, and image scans.
- The head of support shifted from resource manager to customer experience innovator.
Use Humans To Improve AI, Not Backfill
- Reorchestrate human roles so specialists meet customers when AI hits its quality boundary.
- Use humans to improve AI knowledge in tight human-in-loop workflows for continuous learning.
