The Neuron: AI Explained

Can AI Improve Customer Service Without Killing Jobs? Crescendo Thinks So

45 snips
Feb 20, 2026
Matt Price, founder and CEO of Crescendo and former Zendesk exec, builds AI-native customer experience that blends AI agents with human experts. Conversation highlights LLMs as a CX inflection point. Multimodal AI handles voice, vision, and APIs. Discusses forward-deployed human experts, outcome-based pricing, and the future roles and structure of customer service.
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INSIGHT

Multimodal Interactions Replace Fragmented Flows

  • Multimodal AI can read, write, listen, speak, view images and control devices in a single conversation.
  • Sequencing modes lets the system switch to voice or vision as the interaction demands.
ANECDOTE

Sprinkler Setup Turned Into CX Innovation

  • Rasho used multimodal AI to guide device setup with API checks, voice walkthroughs, and image scans.
  • The head of support shifted from resource manager to customer experience innovator.
ADVICE

Use Humans To Improve AI, Not Backfill

  • Reorchestrate human roles so specialists meet customers when AI hits its quality boundary.
  • Use humans to improve AI knowledge in tight human-in-loop workflows for continuous learning.
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