The Manufacturing Executive Getting Out of Break-Fix Mode: Using Maintenance Data for Better Manufacturing Decisions w/ Paul Ross
Mar 31, 2026
Paul Ross, CMO at Limble with 25+ years in B2B marketing, explains how maintenance data can stop manufacturers from living in constant break-fix mode. He highlights the trust gap between collected data and decision making. Topics include why data quality undermines confidence, the shift from reactive to preventive maintenance, real-world success stories, workforce impacts, and practical first steps to get started.
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Maintenance Data Quality Controls Big Decisions
- Maintenance data quality directly controls capital and operational decisions.
- Only 28% of organizations felt they had accurate data to support finance, procurement, and operations decisions, creating a major decision gap.
Data Quality Produces A 12-Fold Trust Gap
- Trust in data collapses when capture quality is low and rises when maintenance data is complete.
- Trust drops to 4% with poor data and rises to 51% when maintenance teams capture high-quality data, a 12-fold difference.
Use Mobile Photos And AI To Capture Assets Fast
- Use AI and mobile imagery to rapidly capture asset records instead of manual entry.
- Paul Ross described using phone photos and AI to create records so teams can onboard hundreds of assets quickly without manual effort.